Girlfriend Jordin Sparks duets with him on "Vertigo," a passionate piano ballad that has nothing to do with the inner ear, and that relationship likely informed the sentiments throughout "Marry Me" and the Top 20 hit "The Other Side." Even with the higher percentage of songs about devotion and settling down, plenty of space is left for content about short-term relationships, like the horny (in two ways) "Talk Dirty" ("Been around the world, don't speak the language, but your booty don't need explainin'"), the clumsy "Look at Me Now" rewrite "With the Lights On," and the inanely rampaging manchild EDM-pop of both "Fire" (featuring Pitbull) and "Side FX" (featuring the Game). Tattoos isn't necessarily more serious than Jason Derulo and Future History, but it is a little heavier on songs regarding monogamy. His lengthy recovery process allowed him to refocus with a new perspective - one that provoked him to title his third album Tattoos as a metaphor for the permanent effect of certain life experiences. Retrieved December 11, 2020.In early 2011, during a rehearsal for his Future History World Tour, Jason Derulo broke his neck.
^ "Official R&B Singles Chart Top 40".^ " Nederlandse Top 40 – week 3, 2011" (in Dutch).^ " Jason Derulo – What If" (in German).^ "Jason Derulo – Chart Search" Billboard European Hot 100 Singles for Jason Derulo.^ " Jason Derulo – What If" (in Dutch).^ "Music Video: Jason Derulo – What If".^ a b "Jason Derulo Chart History (Hot 100)"."What If" (Electric Allstars mix) – 3:20."What If" ( Wideboys radio edit) – 3:20.The video ends back on the street, as the car is about to hit his girlfriend, she disappears as does the moving truck and the car continues moving. She disappears from his memories and from a picture. He looks back at her before he continues walking. This time, as he walks past her, he does not stop and talk to her. When the video shows their first meeting, time begins to go forward again. Time begins to go in reverse, Derulo and his girlfriend's relationship is shown as if the video is being rewound.
A clock on the nightstand begins to tick slower until it eventually stops, then begins going backwards. Derulo, hearing the skid from the car, runs from the house and towards her to push her out of the way of the car.
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While walking across the street, a Camry driver who is distracted by texting nearly hits her. She leaves to get the last box from the moving truck. The music video begins with Derulo and his girlfriend (actress Laura Alexandra Grau) moving in together, Derulo takes a diamond engagement ring out of the nightstand and puts it in his pocket as she comes into the room.
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The plot of the video appears to have been inspired by the movie The Butterfly Effect. It was revealed later that week that Ethan Lader was the director for the video.
The music video premiered on July 12, 2010, on the music channel program The Official UK Top 40. On the same week it rose to number 5 on the UK R&B Chart, marking his fourth top five on the R&B Chart hit member 27, 2010, "What If" debuted at number 76 on the Billboard Hot 100. Then the following week it rose again to number 12, marking Derulo's fourth top-15 single in the UK.
The following week, the single rose 21 places to number 19, marking Derulo's fourth top-20 single in the UK. The single also charted at number 18 on the UK R&B Chart that same week. "What If" debuted on the UK Singles Chart at number 40 on July 17, 2010, following the release of the accompanying music video.